We were responsible for the art direction and full 3DCG production of the XPERIA 1V product animation. Marketing videos often become dull by merely listing product features, but by connecting scenes with seamless camera work, we designed an experience that allows viewers to watch the entire 70-second piece in a stress-free, immersive state from beginning to end.

3D CG animation with a pencil-drawn look.

I created the opening shot of the building.

Responsible for the planning, direction, and production of the three main contents inside “DMM Kariyushi Aquarium,” a new kind of entertainment aquarium in Okinawa that blends visual expression with spatial design. A story of “water” and “life” projected on a multi-screen large display A large-scale video content experience through which visitors first encounter the “beauty of Okinawa” (approximately 12 m wide by 4 m high, with 6 m of depth on both sides). It takes visitors on a virtual flight across Okinawa’s rich natural scenery, including its distinctive sea, sky, and the Yanbaru forest, as well as historical structures such as Shuri Castle. The Shuri Castle featured in the work was filmed with permission from the Okinawa Commemorative National Government Park Office. A 3D model was created using photogrammetry. A giant diorama space recreating Okinawa’s skies and coastlines Okinawa’s beautiful sea reveals different faces throughout the day. This space was designed so visitors can experience that appeal firsthand. On the faux rockwork surrounding an approximately 18-meter-wide tank, lighting and video work in sync to create colors and shadows that recreate the changing states of the “sky,” “sea,” and “shoreline.” In this space, which shifts from daytime to dusk and then into night, visitors can experience the scenery of each moment. In addition to realistic landscape depiction, the installation also reflects the emotional image of “the Okinawa sea that everyone envisions,” expressing a view that invites people to gaze at it and lose track of time. A fantastical space woven from light and jellyfish A space filled with cylindrical tanks stretching from floor to ceiling. Jellyfish drift gently, illuminated by pillars of light that emit vivid gradients. The space, adorned by the jellyfish and the pillars of light, was designed to evoke a dreamlike, extraordinary atmosphere through repeated transparency and reflection. The tank lighting, the visuals of the light pillars, and the music are all synchronized as part of the production.