“Being hurt by someone’s words, or hurting someone with your own words. Likewise, feeling hope from someone else’s words. And then realizing you’re not alone. Even in these fog-like times when you can’t see what lies ahead, I want to find a light.” “KAWARA NO UMI” MV Produced using the texture of analog paper and digital drawing

We planned and produced a TV commercial for “Snow Sand,” a winter-only baked confection created by the sweets brand “SNOWS,” which launched in 2021. https://snows-winter.com/ As SNOWS’s first-ever commercial, we focused on how to bring the brand’s world to life on screen, and arrived at the idea of animating the works of printmaker Kazuyoshi Otani, whose art is also featured on the packaging, as faithfully as possible. By combining only the individual elements from Otani’s various print works, we depict the memory of a winter walk, with footprints as the protagonist. Designed to feel deliberately open and unhurried, the commercial offers viewers a slightly mysterious, relaxed moment when it airs among other information-heavy ads.

At the foot of Mount Nyotai, a spring wells up in a peering dry well, and Jizō returns with a frog. In the galaxy’s homeland, a masquerade in a brimful spring (lotion). A kaleidoscope peeks, and inside is Jizō. The frog is blessed and reborn as undergarments, transcending dimensions. This video was created to commemorate the collaboration between TENGA and Saigo no Shudan. As the fifth installment of “TXA-TENGA by Artist-,” a project in which TENGA Co., Ltd. creates apparel, goods, and other products together with artists, four collaborative items were released with Saigo no Shudan.

An MV for hololive VTuber Oozora Subaru. Based on an illustration by Himituki Sou, we filled the lively character of Oozora Subaru with plenty of cute, idol-like elements to create a charming and graphically polished result. The animation was handled by Potato, and the motion graphics were created by the A4A team, led by Ono and Reol. The design was beautifully completed by .MP.