A TV commercial for “Mamo Rail,” a child monitoring service that sends notifications whenever a child passes through a station ticket gate. The service’s key feature is that it uses train stations as checkpoints, allowing parents to watch over their children naturally as part of everyday life without feeling burdened, turning “anxiety” into “peace of mind.” The sense of reassurance provided by the service is conveyed through song and animation. It also depicts the chaos faced by modern moms trying to balance work and family, as well as the growth and sense of fulfillment they discover through parenting. The song is performed by Humbert Humbert, and the illustrations are by RoooLou.

PV / Direction & Produce