We were responsible for the direction, design, and editing of the concept movie for “MotionBoard,” the business intelligence tool provided by WingArc 1st. The new version of “MotionBoard,” equipped with generative AI, makes analysis and board creation more intuitive and has evolved significantly in usability, enabling not only engineers but also frontline staff to develop business applications and leverage data in-house with greater ease. In the video, we depict data spreading through an abstract world and being handled with light, effortless operations, expressing its freedom of use and sense of innovation. Furthermore, by using soft colors and a friendly tone, we soften the rigid and difficult image often associated with BI tools, creating an impression that is approachable and easy for anyone to use.

I want to do something. There’s something burning inside me. But heat alone won’t reach the world. Product development is never rewarded. 99% end in failure. So what? Adversity is fuel. Burn it, and turn it into energy. Because energy is the driving force behind everything. Get the heart moving. Ignite the muscles. Boil the blood. With that energy. Let’s make “I want to!” happen. Kawasaki Heavy Industries Thermal Engineering Co., Ltd. ■Overview A branded movie produced to commemorate the 50th anniversary of Kawasaki Heavy Industries Thermal Engineering Co., Ltd. Based on a true story, it visualizes the feelings behind the slogan “Let’s make ‘I want to!’ happen.”, developed through a company-wide employee vote. Through the growth of a young employee who continues to take on challenges with their innate drive despite repeated hardships, it expresses the future of Kawasaki Heavy Industries Thermal Engineering Co., Ltd. as it continues striving toward the realization of a decarbonized society.