Product animation for ANESSA “MILD MILK.” We designed a visual communication that conveys the benefits of this sunscreen product, made with skin-friendly ingredients, in a visual and intuitive way.

Movie for UNIQLO`s PUFFTECH a new line of outerwear made with innovative next-gen fiber. 🥼🪡🪶

”Exploration 1: Studies for Naked-Eye 3D Vision” is the first installment of an in-house research project by SUNJUNJIE focused on the media characteristics of naked-eye 3D vision. In this work, we explored what kinds of video-based advertising expressions are possible by making use of the medium’s characteristics, such as creating a sense of depth through optical illusions, movements that catch the attention of passersby, visual composition, and sound design. As smartphones have become more widespread, advertising expression has increasingly taken on the aspect of a medium closely integrated into everyday life. In advertising expression, we believe it is always important to pursue a balance between people’s everyday world and the fictional stories being presented. To make this project feel more realistic, we felt it necessary to express its world not through a fictitious client but through an actual brand product, so we approached the fragrance brand “SINN PURETE” with a collaboration proposal. We discussed the video planning with the collaborator and decided to create two 15-second movies, each based on a different theme, in order to explore the greatest possible range of expression on a low budget. The first film expresses the world of SINN PURETE through its three product lines. The second film merges SINN PURETE’s mascot character with the world of SUNJUNJIE, aiming for a pop and humorous expression that feels distinctly Tokyo. The creative elements we challenged ourselves to include were how to create a striking 3D pop-out effect, and the selection of objects and movements that would be interesting when they emerge from the screen. Since not everyone watches a video from the beginning, we aimed to capture attention from any point of entry, while creating a sense of controlled busyness rather than mere chaos. In particular, we paid close attention to the design of the framing structure, the imagined depth, the actual size of the billboard, and the relationship between viewing distance and scale.

“Exploration 1: Studies for Naked-Eye 3D Vision” is the first in an in-house research project by SUNJUNJIE focused on the media characteristics of naked-eye 3D vision. In this work, we explored what kinds of visually experiential advertising expressions are possible by taking advantage of the medium’s characteristics and investigating three-dimensional effects using optical illusions, motion that catches the attention of passersby, visual composition, and sound design. With the spread of the iPhone, advertising expression has increasingly come to function as a medium closely tied to everyday life. In advertising expression, we believe it is always important to pursue a balance between people’s everyday world and the development of fictional narratives. To make this project feel more realistic, we felt it was necessary to base it on an actual brand product rather than a fictional client and to express its worldbuilding, so we brought a collaboration proposal to the fragrance brand “SINN PURETE.” After consulting with the collaborator on the film planning, we decided to produce two 15-second movies with different themes in order to explore the greatest possible range of expression on a low budget. The first film expresses the world of SINN PURETE through its three product lineups. The second film blends the world of SINN PURETE with SUNJUNJIE’s universe through the brand’s mascot character, aiming for a pop and humorous expression with a distinctly Tokyo feel. The creative elements we challenged ourselves to include were how to create a pop-out 3D effect, as well as selecting objects and movements that would be interesting when they appear to jump out. Since not everyone watches a video from the beginning, we aimed to make it capture attention no matter when it is viewed, while maintaining a controlled busyness rather than mere chaos. In particular, we paid close attention to the design of the stage-like framework, imagined depth, the actual size of the billboard, and the relationship to the viewing distance.