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【MV】3WD/Task have Fun
2017
00:04:50
At the time, lyric videos were starting to get popular, and I wanted to make a music video with a stronger focus on text design, so I began developing the concept with the goal of creating something like an upgraded version of a lyric video.
I thought lyric videos were effective for keeping people watching until the end,
but I also felt that if we could make the experience feel a little deeper,
people might want to watch it again and again,
so I aimed to convert the lyrics into English with new interpretations included
and give them more expression.
Since many of the lyrics were abstract,
I think the somewhat suggestive English translation worked pretty well.