Using a minimalist framework evocative of a gallery, and combining it with modern graphic design inspired by Japanese styles such as ukiyo-e, this self-produced video aims for a Japanese-modern visual aesthetic with a refined, elegant sheen.

The instability brought about by self-identity is caused by continually gazing into the abyss. With the concept that “when you gaze into the abyss, the abyss also gazes into you,” it laughs at that abyss through excessive movement and filming, and confronts reality.

Description: With the product launch, we were commissioned to create a video that expresses the brand’s world view. 1. A dynamic, immersive visual experience that expresses the worldview of the new brand and instantly draws viewers in. 2. A feature introduction that clearly explains what the product can do, which is essential for a launch. We created a video that blends these two elements in a 50:50 ratio.

I had been gradually developing ideas since 2022, hoping to independently produce a short animated film. At the beginning of 2023, I was invited by CEKAI Co., Ltd. to take part in a project called TOKYO ART INTERSECTION, and this animation was created in a 30-second format for display on the monitor at Tokyo Midtown Yaesu. For the first time, I was able to collaborate with Mutant Jukebox, with whom I had been talking for several years about creating a work together.