ANA "A Sky Kind to Everyone♪"

In 2021, we planned and produced Uber Eats Taiwan’s campaign, “Tonight, I’m having…,” together with Special Group Australia and Whatever Taipei. In the TV commercial, we featured Taiwanese badminton player Tzu-Ying Tai and Taiwan’s most famous comedian, Hank Chen, as they enjoyed Taiwanese cuisine in the courtyard of a traditional home reminiscent of their own family houses, bonded over a badminton match, and shared workout tips. We also created a wide range of social content, including Tai taking on a smash challenge and Hank showing off his dance moves, delivering fun and laughter to viewers while also creating a sense of familiarity that aligns closely with the Uber Eats brand image.

Inspired by the collection theme “Time Traveler,” we incorporated “time play” throughout the video. Using GoPro Bullet Time with approximately 18 special rigs by Arata Fukoe, we created a playful sense of time by syncing the video with an original soundtrack by miffrino, including effects such as the afterimage of a person struck by strobe light and expressions of different speeds in the foreground and background. Within that, we added shifts in viewpoint, such as the camera entering a bag and switching its perspective around a ball, and brought the whole piece together as a seamless visual expression.

Whatever Taipei, together with Special Group, created an animated promotion for the subscription service “Uber One” for Uber Taiwan and Uber Eats Taiwan. Using vivid colors and a playful rhythm, the animation cleverly incorporates the number “1” while introducing the benefits of Uber One. Each point is given a playful touch, with its naming also expressed in a way that leaves a strong impression.