Produced in Unreal Engine 5

We aimed to create a work that pursued “coolness.” By drastically reducing the amount of color and unifying the overall visual look, then increasing the volume of color information during the chorus to excite the viewer, the piece also carries a somewhat satirical view of society: that this kind of “coolness” may in fact be a “violence of information overload.” It is also a work in which I confronted something fundamental at the root of my own creative practice. I also believe that by ignoring readability in the graphic elements, I was able to push the true potential of the designer to the limit.

Music video for the song “Cakewalk” by 36km. Several moments spent imagining someone dear are arranged like pages from a picture book.

Using disc unfolding and long one-take camera work, I treated the entire song as a small narrative. I also built the typography from motion design to match the song’s sense of floating, and scattered little “what happens next?” elements throughout. The piece was created with the intention of delivering a viewing experience in which, even though the song runs for a relatively long 5 minutes and 30 seconds, you end up thinking, “I was just staring at the screen, and the song was already over.”