3DCGAnimation
IKEBUKURO PARCO – NEW FRIENDS
2026
00:00:30
Responsible for the creative direction of Ikebukuro PARCO’s largest renewal campaign since its opening.
With the theme “NEW FRIENDS,” we drew on the motif of the “pond,” which is also said to be the origin of the name Ikebukuro, and created graphic designs using a technique that combined animals produced in 3DCG with live-action footage of nature, then re-shot the resulting collage through water in live action. In the film, that impression was recreated once again in CG.
By mixing a variety of media, we expressed the city of Ikebukuro and Ikebukuro PARCO as a place where beings that transcend various boundaries cross over.