Lemonade is an American insurance company. During the lockdown, they posted animations on Instagram in collaboration with various artists around the world, all centered on pink, the brand color of Lemonade. The theme was that a pink vertical line had to appear somewhere in the video, and if you look at their Instagram, you can see that each unique piece is connected by this pink vertical line. https://www.instagram.com/lemonade_inc/ I created an animation based on the theme of Tetris, and Phil Brookes provided the voices for all the characters himself, while also creating original Tetris-inspired music that perfectly matched the animation.

This video is a re-edited vision piece based on the invasive species Reeves’s muntjac, which causes agricultural damage and affects ecosystems on Izu Oshima, and on the practices and narratives surrounding the regional utilization of its meat. It reconstructs, as a single story, the narratives gained through an interactive workshop consisting of a booklet-based understanding of the current situation and problem-posing, a dissection demonstration, tasting, and dialogue, along with insights obtained through fieldwork. It visualizes, in narrative form, signs of aversion, hesitation, reevaluation, and sharing, depicting the process of rethinking a pest not merely as a target for extermination, but as part of the region’s food culture through the act of gratefully and deliciously consuming life. It presents the issue surrounding the Reeves’s muntjac as a subject for reconsidering the relationship between the region, life, and social coexistence.