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Fine Today Shiseido Co., Ltd. | SENKA All Clear Oil Onomatopoeia Edition
2022
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We were responsible for the title design and animation (motion graphics) of the onomatopoeia in the web movie for Shiseido Senka All Clear Oil. Using onomatopoeia to convey the product’s key features, such as effortlessly removing makeup with a resilient oil without rubbing. Inspired by sound effects like “danryoku” and “purun,” we expanded on the imagery of movement and created pop, rhythmic, and pleasing motions in sync with the dance.
