We filmed while consulting with RIEHATA to find angles that best showcase the appeal of the dance.

I created this work with the intention of proposing a new world that blends the texture of the streets with a dreamy fantasy, much like a film that suddenly slips into someone’s ordinary daily life and brings color to it. The live-action footage shot in New York and the character footage filmed in the studio were composited using VFX.

A group drama about love, in which Mr. Nagase and Mr. Takahashi, who both happened to fall in love at first sight with the same dress (= a symbol of femininity), keep pursuing true love, even as they are sometimes swept along by it. Rather than making it sweet and pop just because it’s a love song, we aimed to create a new benchmark for love songs with a mature look and an unprecedented style of expression.

Description: ① Hirose transforms into seven different personas → Inspired by the lyric “Let’s warp away from this ruinous world,” we created a video in which she warps into and connects through a variety of situations, regardless of nationality or gender, making it highly shareable on social media no matter where it is clipped, while keeping viewers entertained. ② Reproducing Hirose by creating a 3D mask of her → By having special effects makeup artist Amazing JIRO create a special mask of Hirose’s face, we eliminated the distinction between Hirose herself and the dancers, giving birth to a dancing Hirose. ③ Choreography that viewers can easily imitate → In pursuit of greater social media virality, we commissioned the Powerpuff Boys to create the choreography. ④ Expressing a chaotic world that mixes eras, spaces, and tones → K-POP STYLE, NEO kawaii STYLE, HIP-HOP STYLE—just pure chaos!