WOW was responsible for planning and producing the communication design for “Riiiver,” a new IoT platform jointly developed by Citizen Watch and VELDT. To coincide with the launch of Riiiver, the first compatible product, the solar-powered smartwatch “CITIZEN Eco-Drive Riiiver,” was released. Combining the functionality of a smartwatch with the beauty of a wristwatch, this product is characterized by the high degree of freedom it offers users to customize the watch’s functions themselves. By linking it with the Riiiver smartphone app, users can assign their preferred functions to the buttons and freely control the movement of the hands. The promotional video focuses on the distinctive motion of the hands, graphically depicting the various movements of the three hands, the body design, and the color variations in a fast-paced sequence. It also expresses the connections and sharing between apps through this watch by arranging multiple color variations of the watch on a single screen.

Rotoscope Animation rotoscope animation This is a rotoscope animation based on footage of the winter Sea of Japan filmed from a train window.

I created an installation where, when you draw an animal and stamp a heart, the animal pops out and comes to life right in front of you. On the pages of the notebook used to draw the animals, the names of the animals are written, and by following them, everyone draws the animals and together creates a zoo.

A Halloween CM animation featuring Mame Shiba, famous for “Hey, did you know?” The video also features camo Mame Shiba and a secret Mame Shiba!