Motion graphics for the mission page of the revamped Crezit Holdings website. Using the yellow orb from the logo as a motif, it abstractly represents four missions related to financial challenges and solutions.

Shopify was in charge of rebranding Shopify REBELLION, an eSports team based in Canada. We handled a wide range of work, from designing the overall artwork to directing the shoot, as well as creating dozens of promotional videos and graphics.

01/ The main visual for this edition was born from the idea of “interaction between scientists and artists,” my own concept of points in two forms connecting to create surfaces, and dialogue with Sakurai, who has handled the main visuals up to now, designer Maki, and Tsuboi of the Fundamentals Program. The organic forms built from layered lines symbolize the “artist,” while the geometric three-dimensional forms enclosed by planes symbolize the “scientist.” Using a program, I created an animation in which the points of each form connect at random, continually generating new surfaces. The movement of each individual form represents the act of thinking, while the surfaces that are randomly generated and disappear express phenomena that arise incidentally from the dialogue between the two. In addition, by carrying over the circular geometric forms used in previous visuals, this work also suggests a connection to the visuals so far. 02/ At the Fundamentals Fest, the final presentation venue, we used the main visual created for the first time and, by employing printmaking and a plotter, attempted two new experiments: “expanding expression” and “generating in the real world and returning it again.”