Description: We created a 3DOOH video for the Times Square billboard for Bath & Body Works’ holiday campaign, “WHERE HOLIDAY SPIRIT MEETS SCENT.”

An attempt to maximize spatial perception through motion expression using points, lines, and surfaces This video repeatedly proposes a different space through the next motion, as if resetting the setup the moment the viewer tries to recognize some kind of space from the movement of points and lines. Through this continuous spatial transition, it seeks to visualize the internal imagery of the brain in a trance state, as found in festivals and similar experiences.

A fusion of live action and graphics. Multiple creators blend together, leading to an unpredictable ending. When the plug is connected, the world changes.

It was the first music video in which Isekaijoucho’s 3D model was unveiled, so we created it with the hope of giving the entire video a world that would make the costume symbolize both her outer and inner selves.