Since its TV broadcast began in January 2011, “Puella Magi Madoka Magica” has sparked a major boom across many fields and continues to captivate countless fans to this day. To commemorate the 10th anniversary of this work, “Puella Magi Madoka Magica 10 (Exhibition)” was held starting September 22, 2021. From original animation artwork displays and introductions to the production process, to the spatial design of the “Witch’s Barrier” created by the animation artist unit Gekidan Inu Curry, and immersive visual spaces that make you feel as though you’ve wandered into the world of the series, this is an extraordinary exhibition where every detail is unmissable. In the immersive visual space “MADOKA MAGICA Interactive Theater,” where you can relive the hope and despair felt by the magical girls, motion graphics are used to such effect that you’ll feel as though you yourself have slipped into the world of “Puella Magi Madoka Magica.”

shu uemura is the brand that first launched cleansing oil in Japan. To commemorate the 50th anniversary of the launch of its cleansing oil, we produced the video “diary of a shuGIRL.”

This is a collaborative YouTube video between Shiseido and Oshare Clip.

A music video by Maison book girl. An abstract hand-drawn animation depicting the body being dismantled.