At the time, lyric videos were starting to get popular, and I wanted to make a music video with a stronger focus on text design, so I began developing the concept with the goal of creating something like an upgraded version of a lyric video. I thought lyric videos were effective for keeping people watching until the end, but I also felt that if we could make the experience feel a little deeper, people might want to watch it again and again, so I aimed to convert the lyrics into English with new interpretations included and give them more expression. Since many of the lyrics were abstract, I think the somewhat suggestive English translation worked pretty well.

To convey a lot of information in a short format, I structured it with split screens, which are more readily accepted in today's era.

A promotional video for MYNUS’s minimalist wallet featuring a “FLIP UP mechanism” that opens with one hand. We collected the product’s actual sounds to create rhythms and melodies. The video highlights many of its charms, including the fun of wanting to FLIP UP it again and again once you hold it, the handmade genuine leather craftsmanship, and the smart handling made possible by its minimal design. Composed of three scenes: manufacturing, practicality, and leap.

mimoid.inc Reel 2022