Brand film for the table tennis brand Butterfly. It beautifully intertwines live-action footage featuring rallies between 16-year-old prodigy Tomokazu Harimoto and German top player Timo Boll with CG, tightly synchronized to sharp sound design, depicting the brand’s worldview and the product’s powerful spin. This project began with the brief: “We want a video with an overseas feel that completely refreshes the image of table tennis, which is strongly associated with school club activities.” It was a collaboration with an amazing team, including director Takcom, who has worked with us since the days of W+K Tokyo Lab, the predecessor of JKD, and media artist Nobumichi Asai. Through many discussions with a passionate client and numerous staff members, this work was created with a focus on how to fuse the authenticity of the sport of table tennis with creativity.

Motion Graphics Lead

In this video, KOHH and LEX are kept apart, and each is portrayed with a woman in his own worldline. KOHH is based on a more mature romance, while LEX is based on a younger, more mischievous vibe. The editing pace also uses variation in rhythm to reflect that.

I have developed an original system that generates visuals in real time in response to sound. This video work was created by recording that real-time rendering process.