ONE DAY, 2050 / Sci-Fi Prototyping is a project in which SONY’s young designers and a leading science-fiction writer use “Sci-Fi Prototyping” to create a 10,000-character short story set in Tokyo in 2050, themed around diverse forms of romance, along with future products that appear in the story, which are mocked up and exhibited as design fiction at SONY Park in Ginza, Tokyo. Ohashi collaborated with illustrator Kazuya Kikkawa and animation artist Kazuki Sekiguchi to create an animated work like a film teaser that draws interest in the original novel’s story by incorporating the design fiction exhibited at the venue into the short story “Kimi ka Kimi ka.” Using halftones and dithering, the work portrays the hopeful vision of future products and the distance that emerges between the protagonists, Ichiu and Yori, after a certain incident, in a clean, dry visual style.

A café space located inside the Roppongi Hills observation deck. This video explains the experience of purchasing beans from the gacha machines lined up there and brewing coffee. While the design is minimal, it conveys the excitement of the experience.

Created with the keywords “city pop,” “80s look,” and “lyric video” We used chocolate as a motif to express Neion’s world, highlighting the artist’s alluring low voice with a slightly more mature, richly layered visual style. watt handled the direction and key art, and our highly skilled motion graphics artists brought it all together.