The joy of playing with miniature cars as a child. We brought that sense of immersion and excitement to the screen by fusing the warmth of handcraft with modern technology. The art direction was built by the director and production team using reclaimed materials. The character and background illustrations were also developed through repeated trial and error, down to the paper quality, printing, and finishing methods, in pursuit of textures that would suit the world of the film. Working with a small crew, we brought AI in as a “partner” for processes beyond our capacity. Rather than using the generated output as-is, we layered it with human touch, warmth, and texture, carefully bringing out the contours of each material. Taking into account the product’s size and structural constraints, we carried out extensive testing in the planning of the direction, aiming to create a cohesive on-set environment.

A promotional video created to coincide with the release of Volume 20 of Jujutsu Kaisen, synchronizing 13 digital signage displays in front of Shibuya Station. A simulator recreating the area in front of Shibuya Station was built in Unreal Engine, with careful attention paid to the placement and staging within a space seen from different perspectives and angles. The sound is arranged in surround, making this a promotional piece that turns the area in front of Shibuya Station into a theater-like experience, where the way the music is heard changes depending on where you stand.

Aired on TV Tokyo’s “Shima-Shima Tora no Shimajiro” on October 22, 2022. Animation was handled by us.

The emotions of the two figures are expressed through the way the light falls on them, the colors it casts, and their shapes.