This piece, as its title suggests, is centered on “youth.” The artist told us that the song explores youth from three different perspectives, and that the music itself unfolds in three corresponding sections. Based on that structure, we also created the video as a three-part work. We depicted young people moving in groups within society, in a way that seems to resist that movement—or perhaps not quite resist it. The video is built on real-time rendering using Unity. All of the objects are programmed so that they do not collide with one another.

The MV was filmed with a one-day exclusive rental of Coyote Ugly Saloon Roppongi, a bar chain operating in 13 countries around the world. As with the song title, the theme is “a wild party,” and the video captures the struggles of an injured salaryman who resolves to turn over a new leaf and be reborn as a new version of himself. In addition to all of the cast members who appeared in the live scenes, friends and acquaintances of the band members, staff present on the day, and fans recruited through an open call also took part. KAT$UO commented, “It turned out to be a music video that I can say I’m more satisfied with than any other in THE CHERRY COKE$ history!”

I got a very interesting long liner note from Powder himself, and the story was inspired by that. The main concept is based on a social-satirical image of the Tsukiji Market relocation issue, which was a problem in Japan, and it aims to convey as abstractly as possible the idea of being forced to make decisions in your own mind, and in a world where we tend to think in terms of just two choices, yes or no, updating our sense of things by asking whether there might be a new path rather than denying either side—that is New Tribe!

Shonen Jump Magazine Academy is a website where people aged 22 and under can read about 150 serialized titles from Weekly Shonen Jump, Weekly Shonen Magazine, and more for free from April 8 to June 10, 2019. The official theme song, “Haikei, Sakura Maitsuiru Kono Hi ni,” was written, composed, and sung by Mafumafu. Set at the academy, more than 150 characters from 18 Jump and Magazine serialized titles appear.