2D animationAnimationMotion graphicsOpening moviePixel Art
Rakuten GirlsAward 2025 SPRING/SUMMER OPENING MOVIE
2025
00:01:13
Opening video for "GirlsAward 2025 SPRING/SUMMER," one of Japan’s largest fashion and music festivals.
Theme: "Play Your Style −8bit Dreams−"
Inspired by the world of 8-bit games,
the excitement of a fashion show is expressed through pixel art animation.
The stage leading to the runway is treated as a "game stage,"
using dot-based characters, UI, effects, and transitions
to create an immersive experience that makes the audience feel as if they have stepped into a game.
By combining the nostalgic texture of 8-bit visuals with a contemporary sense of pop culture and street style,
the message of "choose your own style and play it" is brought to life visually.