13 idols portray the struggles, hopes, and passions of life. Centered on relentless challenges, setbacks, and friendship, this is the story of how they find their true selves and move forward. Life is woven with challenges and setbacks, hope and despair. But with companions to share those moments, any hardship can be overcome. And every emotion and experience remains as beautiful traces of life. We expressed these through video.

For a mysterious woman, the strength to embrace and say, "It's okay to be danced around by her," rather than being manipulated in the palm of her hand.

Directed and planned the music video for DJ Shadow's new track "Slingblade." Based on the track's decadent and mysterious atmosphere, the story and visuals were designed accordingly. By adopting an approach that differs from the conventional one and reducing ambiguity to expression, the piece was completed with an organic and distinctive visual style.

KITCHEN & COMPANY, MIKATA, and WOW collaborated on the Teijin Group’s 100th anniversary project. Looking toward the next 100 years, they declared “FUTURE NAVIGATION” as a global message shared around the world. At the same time, they launched the “THINK HUMAN PROJECT” to explore ways to improve the future quality of life for people through nine experimental projects. WOW was responsible for directing and producing the TV commercial and OOH campaign for the “FUTURE NAVIGATION” declaration. To express a project that reexamines humanity from multiple perspectives, the visuals and story were built around the idea of reducing human beings to an unknown entity. What separates humans from objects? How should humans interact with their environment? What does it mean for human beings to live as human beings? Through a variety of angles and forms of expression, this work confronts these questions, which have no clear answers. By boldly yet delicately transforming sensitive motifs, it aimed to create a uniquely beautiful yet poisonous world.

Directed and conceptualized the music video for DJ Shadow’s new track “Slingblade.” Based on the decadent and mysterious imagery of the track, the story and visuals were designed accordingly. By taking an unconventional approach that distilled ambiguity into the expression itself, the work was crafted into an organic and distinctive visual piece.

A 100th anniversary project for the Teijin Group, created through a collaboration between KITCHEN&COMPANY, MIKATA, and WOW. Looking ahead to the next 100 years, “FUTURE NAVIGATION” was declared as a global message shared worldwide. At the same time, the “THINK HUMAN PROJECT” was launched to explore ways to improve people’s quality of life in the future through nine experimental projects. WOW was responsible for directing and producing the TV commercial and OOH campaign for the “FUTURE NAVIGATION” announcement. To express a project that reexamines humanity from multiple perspectives, the visuals and story were built on the idea of reducing human beings to an unknown entity. What separates humans from things? How should humans interact with their environment? What does it mean for humans to live as humans? Through a variety of angles and forms of expression, this work takes on these questions, which have no clear answers. Sensitive motifs are transformed boldly yet delicately, aiming for a unique world that is both beautiful and poisonous. Teijin 100th anniversary website 100.teijin.co.jp/