WOW participated in the BLUE OCEAN DOME at Expo 2025 Osaka, Kansai. At this pavilion, where visitors can learn about the sustainable use of marine resources and the protection of marine ecosystems, WOW was responsible for the direction and production of the video content. BLUE OCEAN DOME consists of three spaces under the theme of “the revival of the ocean.” It includes an installation expressing the spectrum of water, a video installation depicting the miracles and crises of Earth as the planet of water, and a space that presents a path toward restoring the ocean through documentary footage. WOW developed a hemispherical LED visual device about 10 meters in diameter together with Azlab. Through this one-of-a-kind, ultra-high-definition giant hemispherical LED screen, it brought Earth as seen from space to life. —The beautiful Earth, a miraculous water planet, is on the verge of being gravely damaged by human activity. This work depicts the ocean, where the brilliance of the chain of life and pollution progress simultaneously, across a range of scales from a vast view like looking at Earth from space to the cellular level. By fusing realistic depictions so true to life they could be mistaken for the real thing with dreamlike imagination, the piece sought to create an audiovisual experience as a “device for transforming consciousness” that appeals to the senses of visitors. The footage, supervised after fieldwork in biologically diverse marine areas and by the Japan Agency for Marine-Earth Science and Technology, vividly portrays everything from vibrant life to the realities of marine pollution through the meticulously crafted 3DCG for which WOW is known. In addition, Hatis Noit’s voice, resonating as if with the voices of all beings living in the sea, gave the imagery multidimensional depth. The hemispherical screen, covered by a parabolic cover, was precisely designed down to the number and arrangement of its supports, realizing two distortion-free curved surfaces. For the parabolic cover serving as the backdrop for the LED screen, a special paint that appears darker than black by absorbing light was used. A smooth base finish achieved through plasterwork and painstaking hand-applied painting created a jet-black screening space. The hemispherical screen itself was fabricated by hand, one small panel at a time. This ultra-high-definition display, with approximately 160,000 LED chips arranged at a 2.5 mm pitch, supported the overwhelming visual experience.

Planning and production for the promotional film for MIKIMOTO’s new high jewelry collection, “Wild and Wonderful.” The film depicts, in a dynamic and pop-infused style, the journey across five continents and the encounters with jewelry inspired by the wild animals that inhabit them.

Directed the visual presentation for ANTEPRIMA’s Fall-Winter 2024-25 Collection, unveiled at Milan Fashion Week. The collection’s theme of “cyberpunk” futuristic aesthetics and the brand’s philosophy of “universal elegance” were brought to life through a series of monitors installed along the runway.

A concept movie was produced to showcase two new technologies independently researched and developed by DESCENTE: “Ori-eri” and “Terra Pattern.” By treating the collar as if it were architecture, wide camera angles and camera work were employed to highlight the collar’s sculptural beauty.

The AR game “Overbeast,” powered by VERIZON’s 5G network, launched in the U.S. in spring 2023. WOW was responsible for the character design, modeling, and animation of the beasts featured in the game. By leveraging 5G pixel streaming, the project aimed to deliver a grander, more vivid visual experience than had previously been possible with AR. Based on the concept of “kings of each animal kingdom with special abilities,” the beasts were designed in both juvenile and adult forms. Various simulations were used to emphasize each creature’s individuality, bringing them to life as dynamic beings. In addition, while the animation speed was slowed down to make the beasts feel massive, battle actions were made quick, creating a sense of both realistic scale and unreal speed to heighten immersion and realism in the game world. OVERBEAST: https://www.overbeast.world/

“Festivals” have long been a source of emotional support and a wellspring of vitality for people, both in the past and today. This work is a video installation centered on celebratory customs and festival events in Tohoku. It seeks to reconstruct the long-standing “special days” traditions of Tohoku by adding new perspectives and interpretations.

Launch movie for "CARTON2.0," a waterproof cardboard box developed by THINK OF THINGS and IZAK. It visualizes the texture of the aluminum foil-coated surface and the distinctive folding mechanism of the waterproof design.

Produced a TV commercial for Mitsubishi Electric, which marked its 100th anniversary. Based on the copy, “Let’s find the product,” the film expresses the unknown possibilities that emerge when the individuality of each employee is combined. By blending the sense of gravitas unique to Mitsubishi Electric, with its long history, and the vibrant, distinctive sense of anticipation for the future, the work was crafted into a striking piece.

About the work A man trudges through the same place again and again in a dim wasteland, as if dragging his weary body behind him. His doubles, replicated like afterimages, drift through the air, forming a huge mass that hovers over his head. On the ground, tentacles cling to him as if to hinder his steps. Before long, the man collapses to the ground and sinks into a mental realm. A visual work that depicts modern people, constantly exposed to information and living alongside complex human relationships, in an unfamiliar brilliance. The contours and boundaries of the self, shaped by self-awareness, waver, mutate, and dissolve. It portrays human beings living through this cycle. Directed and produced by the unit of Ryo Kitabatake and Takuma Sasaki, winners of Best of Stash and the Telly Award Gold. Filmed at Dimension Studio in London using the latest volumetric imaging technology, with music by Max Cooper. Max Cooper How many artists over the past decade have, like Max Cooper, reexamined and expanded the relationship between electronic music, visual art, technology, and science? Through collaborations with artists and institutions across disciplines, including the Barbican Centre, Zaha Hadid Architects, and Dolby Atmos, Cooper works with a mixed-media approach to create immersive installations, psychoacoustics, visual art, and electronic music. Max Cooper▶ maxcooper.net/ Dimension Studio Dimension Studio is a London studio that provides innovative volumetric and real-time production for creating next-generation virtual production, digital humans, and XR content. With production studios based in the UK and the US, as well as mobile environments operating around the world, it is committed to bringing the virtual entertainment of the future to life. Dimension Studio▶ dimensionstudio.co/

Directed and planned the music video for DJ Shadow's new track "Slingblade." Based on the track's decadent and mysterious atmosphere, the story and visuals were designed accordingly. By adopting an approach that differs from the conventional one and reducing ambiguity to expression, the piece was completed with an organic and distinctive visual style.

KITCHEN & COMPANY, MIKATA, and WOW collaborated on the Teijin Group’s 100th anniversary project. Looking toward the next 100 years, they declared “FUTURE NAVIGATION” as a global message shared around the world. At the same time, they launched the “THINK HUMAN PROJECT” to explore ways to improve the future quality of life for people through nine experimental projects. WOW was responsible for directing and producing the TV commercial and OOH campaign for the “FUTURE NAVIGATION” declaration. To express a project that reexamines humanity from multiple perspectives, the visuals and story were built around the idea of reducing human beings to an unknown entity. What separates humans from objects? How should humans interact with their environment? What does it mean for human beings to live as human beings? Through a variety of angles and forms of expression, this work confronts these questions, which have no clear answers. By boldly yet delicately transforming sensitive motifs, it aimed to create a uniquely beautiful yet poisonous world.

BAO BAO ISSEY MIYAKE is a bag brand built on an innovative concept and production method that freely creates endless forms by combining pieces. Its triangular structure transforms the shape, bringing beauty, delight, and surprise born of chance to the user, while also offering practicality that functions in every aspect of daily life. In “Shape with a world,” the infinite forms that define the BAO BAO ISSEY MIYAKE concept are expressed through motifs inspired by various objects and phenomena in the natural world. Phenomena abstracted through the BAO BAO ISSEY MIYAKE structure are endowed with new meaning and beauty, creating a unique world. Through this process, the work explores the appeal of the organic, distinctive forms and movements generated by its triangular structure.

DJ Shadowのニュートラック「Slingblade」のMVの企画・演出を担当。 退廃的で神秘的なトラックのイメージをもとに、ストーリーとビジュアルを設計。通常とは異なる、曖昧さを表現に還元するアプローチで制作したことにより、有機的かつ個性的なビジュアルに仕上げた。

作品について 2019年7月19日、池袋に12スクリーンの大型シネマコンプレックス「グランドシネマサンシャイン」がオープン。グランドシネマサンシャインは、常設の映画館として国内最大となる 「IMAX®レーザー/GTテクノロジー」や、日本初上陸となる体感型シアター「4DX with ScreenX」といった最新鋭のシアター設備に加え、映画の世界に浸ることができる遊び心あるインテリアの起用など、従来のシネマコンプレックスの基準を超える設備とサービスにより、未来基準のエンタテインメントを提供している。 WOWは、本施設の4階エントランスロビーに設置されるシャンデリア「Lumière」と、12階の天井を覆う巨大LEDディスプレイ「Motion Ceiling」の演出を担当。また、「Motion Ceiling」の世界観を切り出し、施設内の壁面や柱に設置された47台の55インチサイネージ用縦型ディスプレイに映像が連動する演出も担当した。 Lumière 「現代的な解釈と技術を加えた新しいアート」として、グランドシネマサンシャインのアイコンとなるシャンデリアを制作。ステンレスの鏡面仕上げで作られた直径2.7mの球体の表面を47つにボロノイ分割し、4方向から映像をプロジェクションすることにより、中央部に仕込まれたスクリーンに映し出された映像が複雑に反射を繰り返す。シャンデリアのデザイン・意匠設計は、トラフ建築設計事務所が担当。巨大な光の万華鏡を思わせるシャンデリアがグランドシネマサンシャインのエントランス空間を華やかに演出する。 Motion Ceiling 横幅約31メートル、高さ約10メートルの巨大な天井を覆うのは、アートモーショングラフィックス作品「Motion Ceiling」。美しい天井画をイメージした本作は、軽快なタイルアクションが特徴の「GEOMETRY」、大空に巨大な布が美しくなびく様子を描いた「REFLECTION」、無数のパーティクルに包まれた都市を煌びやかに表現する「LIGHT」の3つのテーマを軸に制作した。天井全体を覆うLEDディスプレイは、その巨大さから、周辺の通りからも眺める事ができる。カフェスペースやラウンジで寛ぐ人々、周辺の通りから見上げて鑑賞する人々、双方の視点を考慮して演出した。

KITCHEN&COMPANY、MIKATA、WOWのコラボによる帝人グループ100周年プロジェクト。次の100年を見据え、全世界共通のグローバルメッセージとして「FUTURE NAVIGATION」を宣言。同時に「THINK HUMAN PROJECT」を立ち上げ、9つの実験的なプロジェクトを通して「人の未来のQOL向上」を模索する。 WOWは、「FUTURE NAVIGATION」宣言篇のTVCMとOOHの演出・制作を担当。 人間を多角的に見つめ直すというプロジェクトを表現するために、人間を未知なる存在へと還元するという発想でビジュアルとストーリーを構築した。人間とモノを分かつものは何か。人間はどう環境と交わるべきか。人間が人間らしく生きるとはどういうことか。様々な切り口と表現で、その明確な答えの無い問いに挑戦した作品。センシティブなモチーフを大胆かつ繊細に変容させ、美しくも毒のある独特の世界を目指した。 帝人100周年website 100.teijin.co.jp/

BAO BAO ISSEY MIYAKEのプリミティブな三角ピースが生み出す無限の形状を、自然界のさまざまな物体や現象をモチーフに表現した。BAO BAOの構造体によって抽象化された現象は、新たな意味と美しさが付加されて独特な世界を作り上げていく。その様子を通して、三角形の構造体が生み出す、有機的でユニークな形状と動きの面白さを追求した作品。 www.baobaoisseymiyake.com

2017年9月15日、土星探査機カッシーニは土星に突入して大気圏で燃え尽き、探査機としての「生命」を終えた。カッシーニは、その生命が燃え尽きる最期の瞬間まで地球に送り続けた。本作は、惑星探査の歴史の中で多くの人に愛され、多大な功績をあげたカッシーニの偉業を称え、その成果を映像作品として体験する展示である。

東北に古くから伝わる祭りや伝統行事をモチーフにした体験型の映像インスタレーション作品。この作品では、人間以外の存在に“化ける”という不思議な行為を、インタラクティブな映像表現によって体験できる。「なまはげ」「鹿踊」「加勢鳥」「早乙女」の4種類の伝統行事をモチーフにし、WOWの解釈を加えてビジュアライズした。スクリーンの前でお面を付けると、自分のシルエットがそれぞれの姿に変化して、その行事が人々にもたらす恵みがアニメーションで映し出される。自分以外の存在、人間以外の何者かへと“化ける”という不思議な力を、楽しみながら体験する試み。東北の風土が生んだ伝統文化に、まったく新しい表現を通して触れてもらうことで、その価値を次の世代へ受け継いでいきたいという願いを込めた作品。