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Airbnb China: Spring Break | Taipei
2018
00:01:30
The campaign “Spring Break,” created by JKD Collective for Airbnb China, is a series that takes viewers through four cities popular with Chinese millennials as spring break travel destinations: Okinawa, Taipei, Bangkok, and Seoul. A total of four videos were produced in a documentary style.
The campaign concept is “Been There, Not Done Yet.” Even in famous tourist destinations you’ve already visited, there is always a deeper local culture known only to residents. By exploring some of Asia’s most notable travel spots from a local perspective, the campaign offered a unique and lesser-known way to experience travel.
The Taipei edition of the campaign is a journey through the popular destination of Taipei, explored through sound. It is a documentary focused on the city’s latest music scene. For the music, the production collaborated with OVDS, a band active in the local bass music scene. With sophisticated sound design and thrilling camerawork by Naoki Noda, the film delves into the deeper layers of Taipei’s culture.