Henry Lu

Henry Lu

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Credited on 3 works in 2018. Main genres: 2D animation, Advertisement, Documentary.

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Work

Airbnb China: Spring Break | Bangkok - 映像作家: JKDCollective
2D animationAdvertisementAudio visual performanceDocumentaryShort filmWeb movie

Airbnb China: Spring Break | Bangkok

2018
00:01:30
The campaign “Spring Break,” produced by JKD Collective for Airbnb China, is a series that travels through four cities popular among Chinese millennials as spring break destinations: Okinawa, Taipei, Bangkok, and Seoul. A total of four videos were produced in a documentary style. The campaign concept is “Been There, Not Done Yet.” Even in famous tourist destinations you’ve already visited, there is always deep local culture known only to the people who live there. Exploring some of Asia’s most notable travel spots from a local’s perspective, the campaign proposed a unique and lesser-known way to travel. Bangkok, the chaotic city. Its appeal is something that cannot be fully understood after just one visit, drawing travelers back again and again. The Bangkok edition of the video series produced by JKD Collective for Airbnb China is a journey to discover Thailand’s contemporary design and craft, and the sophistication hidden within the chaos, in a city that is now on the verge of a dynamic evolution.
Airbnb China: Spring Break | Seoul - 映像作家: JKDCollective
2D animationAdvertisementAudio visual performanceDocumentaryMusic videoShort film

Airbnb China: Spring Break | Seoul

2018
00:01:30
The campaign “Spring Break,” produced by JKD Collective for Airbnb China, is a series that travels through four cities popular among Chinese millennials as spring break destinations: Okinawa, Taipei, Bangkok, and Seoul. In total, four videos were produced in a documentary style. The campaign concept was “Been There, Not Done Yet.” Even in famous tourist destinations you have already visited, there is always deep local culture known only to the people who live there. From the perspective of locals, the campaign explored some of Asia’s most talked-about attractions and proposed a unique, lesser-known way to experience travel. In the heart of Seoul, about 20 million people work long hours, and Korea has undergone tremendous growth over the past 50 years. Even in this bustling metropolis, there are many hidden spots where locals can step away from their hectic daily lives and take a breath. The Seoul edition of the campaign, produced by JKD Collective for Airbnb China, explored an area lined with beautiful buildings that tell the story of history and where a calm atmosphere flows.
Airbnb China: Spring Break | Taipei - 映像作家: JKDCollective
2D animationAdvertisementDocumentaryLive actionMotion graphicsShort filmWeb CMWeb movie

Airbnb China: Spring Break | Taipei

2018
00:01:30
The campaign “Spring Break,” created by JKD Collective for Airbnb China, is a series that takes viewers through four cities popular with Chinese millennials as spring break travel destinations: Okinawa, Taipei, Bangkok, and Seoul. A total of four videos were produced in a documentary style. The campaign concept is “Been There, Not Done Yet.” Even in famous tourist destinations you’ve already visited, there is always a deeper local culture known only to residents. By exploring some of Asia’s most notable travel spots from a local perspective, the campaign offered a unique and lesser-known way to experience travel. The Taipei edition of the campaign is a journey through the popular destination of Taipei, explored through sound. It is a documentary focused on the city’s latest music scene. For the music, the production collaborated with OVDS, a band active in the local bass music scene. With sophisticated sound design and thrilling camerawork by Naoki Noda, the film delves into the deeper layers of Taipei’s culture.

Frequent collaborators