We created a brand film for ALPINE, a premium car audio brand from Japan with fans around the world. With the concept “SOUNDWARDS / Toward great sound,” we expressed a simple yet powerful brand message through dynamic visuals and music: where the best sound resonates, the best people gather and the best spaces are born. A great live performance and the audience drawn to it create the ultimate atmosphere. We captured that sense of being irresistibly drawn in with dynamic camerawork, making extensive use of drones. The music was created by KAITO, also known as Hiroshi Watanabe, whose work is released worldwide through Germany’s largest record label. The film direction and DP were handled by Senzo Ueno, and the overall planning and production were a collaboration with the creative agency Drill.

We produced a brand film for ALPINE, a premium car audio brand from Japan with fans around the world. The concept is “SOUNDWARDS / Toward Better Sound.” A simple yet powerful brand message — that where the best sound resonates, the best people gather and the best spaces are created — is expressed through dynamic visuals and music. An amazing live performance, and the ultimate space created by the audience gathered there. The feeling of being drawn toward that space is portrayed through dynamic camera work, making extensive use of drones. The music is by KAITO, also known as Hiroshi Watanabe, who is internationally recognized for releases on Germany’s largest label. The video direction and DP were handled by Senzo Ueno, and the overall planning and production were done in collaboration with the creative agency Drill.

卓球ブランドButterlfy のためのブランドムービー。16歳の天才プレイヤー張本智和と、ドイツ人のトッププレイヤー ティモボルによるラリーをフィーチャーした実写映像とCGを見事に絡め、切れ味するどいサウンドデザインとタイトにシンクロさせて、ブランドの世界観と商品の持つ強烈なスピン力を描いてます。「部活の印象が強い卓球のイメージを一新しするような映像を海外テイストで作ってほしい」というブリーフから始まったプロジェクト。JKDの前身、W+K Toko Lab時代からの付き合いのあるディレクター Takcom、メディアアーティスト Nobumichi Asai含む素晴らしいチームとのコラボレーション。熱意あるクライアントや多くのスタッフとのディスカッションを重ねながら、「卓球というスポーツのオーセンティシティと、創造性をどう融合させるか」という点にフォーカスしてできた作品です。