We produced a video for the home arena of the B.League’s Gunma Crane Thunders, which features Japan’s largest multifaceted, movable center vision display.

okinawa~

Set in Tokyo. A message to everyone who pushes beyond their limits and soars higher. With the power to believe in yourself, we’re sure to connect with one another. Moved by the brief from Jordan Brand, inspired by the cast’s stories up to this point, stunned by the staff’s unyielding, never-give-up spirit, and, together with everyone involved, we kept the passes moving like a basketball team, all aiming for the same goal.

Life is business...

16mm

I ran a lot.

Since this was the music video for the opening theme of the hit anime *Ya Boy Kongming!*, we prepared costumes inspired by all kinds of party people. I thought this was the kind of project that avex is often known for, where they force a Japanese cover onto a foreign dance track like MAX’s “TACATA’” or DA PUMP’s “U.S.A.,” so rather than making it feel like a standard female idol dance MV, I wanted it to have a sort of joke-like quality. That’s why I took the feel of a Para Para instruction video, or those avex trance MEGAMIX videos that were everywhere in the ’90s and 2000s, and warped it through a 2022 sensibility to create a kind of outrageous spectacle you’ve never seen before. The background is constantly shimmering and insanely acidic, creating a totally incomprehensible cutting-edge design where momentum, madness, coolness, lameness, and stylishness all exist at the same time. The animation near the end, which shows Shibuya—the setting of *Ya Boy Kongming!*—being covered in hearts by a kaiju’s heart attack, was created by Rapparu!!!!! Thanks to this animation, the MV gained so much depth and became a very moving piece of footage. Rapparu’s animation is truly the best.