Matt Anderson

Matt Anderson

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Credited on 1 work in 2015. Main genres: Music video.

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Work

Namie Amuro “Golden Touch” - 映像作家: whatever
Music video

Namie Amuro “Golden Touch”

2015
Only Image
Music video for Namie Amuro’s song “Golden Touch.” By placing your finger on the screen, you can experience “Golden Touch,” which lets you pseudo-touch the world inside the video. We were asked to create a music video that would become a worldwide buzz, so that Namie Amuro’s music could be introduced not only to existing fans but also to a wider audience across Asia and around the world. Since the song title and lyrics were “Golden Touch,” we produced a pseudo-interactive music video in which simply placing your finger at the center of a PC or tablet screen makes it feel as if you are actually touching the objects on screen and causing them to change. In just a few weeks after the music video’s release, it was viewed more than 10 million times worldwide, achieving the original goal of becoming a worldwide buzz. As a celebration of that milestone and to express our gratitude to viewers, we also produced “Golden Touch – 10 Millions Views version,” which features Namie Amuro herself.

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