EventInstallation
Gogoro Road to Stardom
2018
00:00:13
As a promotion aimed at appealing to younger audiences for the Gogoro S2 and Gogoro 2 Delight, electric motorcycles released in 2018 by Gogoro, which operates a shared electric scooter service in Taiwan, we produced “Gogoro Road to Stardom,” an experience that lets users create an original music video while riding a Gogoro.
Inside the tunnel, we installed a massive LED floor, scooters, and mirrors on both sides. By having participants operate the handlebars and buttons, a variety of animations and background music were generated as interactive effects, creating an immersive experience in which visuals were projected across the entire tunnel like a kaleidoscope. The music videos created were edited so they could be shared on Instagram and could also be received by email.
Gogoro Road to Stardom was exhibited in Taipei, Taichung, and Kaohsiung.