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Only on Airbnb : Gokayama
2023
00:01:22
The natural landscape of Hokuriku, filled with a strong sense of vitality, and the Gassho-zukuri houses that have stood unchanged for centuries.
We were responsible for producing the still photography and promotional video for the Only on Airbnb project, which offers a special stay in one of the houses in Suganuma Village, Gokayama, a hidden area surrounded by towering, rugged mountains along the Shogawa River in Nanto City, Toyama Prefecture.
The nine Gassho-zukuri houses standing amid untouched, rich natural surroundings, along with the atmosphere of the area, are truly a quintessential Japanese landscape.
We focused on how to capture, in an authentic and compelling way, the history and culture handed down here, as well as the scenes created by the lives of the people who live there.
The photographer was Satoshi Nagare, who has received high acclaim for interior and exterior shots in domestic and international media, including Casa Brutus.
The video DP was Jin Ito, and the drone footage was shot by Tetsuichiro Kitagawa.
The work was distributed to news media around the world at a press event held on site on 6/21, and received an excellent response from media outlets in various countries.
