Signage content installed at MUFG Bank’s new concept store, “M’s Square TAKANAWA.” We joined the project from the planning stage and were responsible for direction. Rather than taking a conventional advertising approach, the piece was created around the concept of a visual experience that would make passersby stop and take notice. Using a transparent display device, we designed the content as a generative visual expression in which the imagery changes in real time according to live foreign exchange data, allowing financial information to be perceived in a visual and intuitive way.

Hearts race with excitement. Emotions overflow. The nights of Ikebukuro, Tokyo, are filled with the brilliance of anime. Ikebukuro continues to evolve every day as a new hub for sharing anime culture. Memorable scenes that moved our hearts, along with the works we are most captivated by now, are brought to life through projection mapping, wrapping Ikebukuro’s nights in a new glow and inviting visitors on an inspiring journey. A projection mapping event themed around anime content held in Ikebukuro. Participated as the director. https://ikebukuro-projectionmapping-anime.com/