Together with ASIACROSS, HATAMA, and SPOON, we planned and produced “Mayuu’s Chill Out Tunes,” a BGV (Background Video) content series that lets viewers enjoy a playlist from the Japanese Hip Hop label “SUMMIT,” one of actress Mayuu Yokota’s favorites, alongside footage of her spending a laid-back day. We created five situations in total—Morning, Afternoon, Evening, Night, and Midnight—resulting in a long-form piece running about nine hours altogether. From waking up and brushing her teeth, to relaxing in the living room while eating lunch, to talking on the phone against a sunset backdrop, to the moment she drifts off to sleep, viewers can spend a mellow day together with the unfiltered, natural Mayuu Yokota while enjoying the music. Inspired by Yokota’s own love for Japanese Hip Hop, we aimed to make this a higher-quality BGV content that makes the most of her talent and encourages repeat viewing.