We planned and produced a global campaign centered on TV commercials for Japan and Korea for Udemy, one of the world’s largest online learning platforms connecting people who want to learn with those who want to teach. Under the theme, “Connecting those who want to learn with those who want to teach,” this campaign depicts how Udemy connects a wide range of students who want to learn to advance their careers or become the person they aspire to be with instructors—entrepreneurs and professionals from every field around the world—who want to share their knowledge and skills, enabling students to learn practical, cutting-edge skills anytime, anywhere.

Together with ASIACROSS, HATAMA, and SPOON, we planned and produced “Mayuu’s Chill Out Tunes,” a BGV (Background Video) content series that lets viewers enjoy a playlist from the Japanese Hip Hop label “SUMMIT,” one of actress Mayuu Yokota’s favorites, alongside footage of her spending a laid-back day. We created five situations in total—Morning, Afternoon, Evening, Night, and Midnight—resulting in a long-form piece running about nine hours altogether. From waking up and brushing her teeth, to relaxing in the living room while eating lunch, to talking on the phone against a sunset backdrop, to the moment she drifts off to sleep, viewers can spend a mellow day together with the unfiltered, natural Mayuu Yokota while enjoying the music. Inspired by Yokota’s own love for Japanese Hip Hop, we aimed to make this a higher-quality BGV content that makes the most of her talent and encourages repeat viewing.

We developed “ROBOT VIEWING,” a system that allows people who find it difficult to visit events in person due to distance, time, disabilities, chronic conditions, or infection prevention measures to freely participate in events by remotely operating on-site robots from home online. With “ROBOT VIEWING,” multiple people, such as family members or acquaintances (currently up to five), can log in together, enjoy the event by operating a robot at the venue while video chatting, and communicate with people on-site through the robot’s speaker. The system also includes an online reservation and scheduling function, making it possible to flexibly schedule robot operation according to the event timetable and the number of units deployed. Going forward, we plan to add updates such as integration with a payment system and a function for projecting video on-site, and will develop this into a service that can be used not only for art exhibitions but also for product launch events and various indoor exhibition events. If you are interested, please contact us at “hello@whatever.co”.

Description: We were responsible for planning and producing the new music video game “ROCKMAN 20XX ~ Fight, TEAM SHACHI~,” created as a special collaboration project between TEAM SHACHI and Rockman. https://rocketqueen.games/ This highly challenging smartphone game, designed to be played alongside TEAM SHACHI’s new song “Rocket Queen feat. MCU,” is based on Rockman 2 and built around the theme of “Rockman 30 years later.” In this future world, not only Rockman himself, but also nostalgic boss characters from Rockman 2 such as Metal Man and Air Man appear as older versions of themselves. Clear the tough stages in time with the music, rescue Rockman, who has become a weapon of mass destruction, and save the world! If you get stuck in the game, you can watch the video version to find a clue for how to clear it. Total plays: 535,598 Clear rate: 0.18% (as of October 17, 2019)