To commemorate the release of Kenshi Yonezu’s 6th album, LOST CORNER, we were responsible for the character design and AR production/design of “LOST CORNER AR LIVE in HARAKADO,” held at Tokyu Plaza Harajuku “Harakado.” LOST CORNER AR LIVE in HARAKADO is a roughly five-minute AR experience that lets visitors witness a fictional Kenshi Yonezu live performance, dancing freely through the streets of Harajuku to songs such as the opening theme of the anime Chainsaw Man, “KICK BACK,” and the theme song for the NHK TV drama series Tiger and Her Wings, “Sayounara Mata Itsuka!” By co-creating with SoVeC, part of the Sony Group, and leveraging the advanced capabilities of Sony’s VPS technology, which boasts outstanding precision and robustness, we were able to create an immersive presentation that blends reality and digital content.

Together with ASIACROSS, HATAMA, and SPOON, we planned and produced “Mayuu’s Chill Out Tunes,” a BGV (Background Video) content series that lets viewers enjoy a playlist from the Japanese Hip Hop label “SUMMIT,” one of actress Mayuu Yokota’s favorites, alongside footage of her spending a laid-back day. We created five situations in total—Morning, Afternoon, Evening, Night, and Midnight—resulting in a long-form piece running about nine hours altogether. From waking up and brushing her teeth, to relaxing in the living room while eating lunch, to talking on the phone against a sunset backdrop, to the moment she drifts off to sleep, viewers can spend a mellow day together with the unfiltered, natural Mayuu Yokota while enjoying the music. Inspired by Yokota’s own love for Japanese Hip Hop, we aimed to make this a higher-quality BGV content that makes the most of her talent and encourages repeat viewing.