We planned and produced the main visual and film for UNIQLO’s 2023 global holiday campaign. Set in a fictional cityscape centered around UNIQLO stores, we created a wimmelbook-style visual—an illustration packed with countless people and objects—that depicts people experiencing a variety of everyday “small joys.” Through the festive excitement of the holidays, it conveys UNIQLO’s “LifeWear” philosophy of delivering the ultimate everyday clothing to people around the world. We also produced a special film in which approximately 1,400 characters move around in animation, and it was rolled out across about 3,000 stores in 27 countries worldwide.

We were responsible for planning and producing “Yankee Library,” an event to commemorate the release of Volume 7 of the popular manga Taxes Paid for by the Taxpayer, which is currently serialized in Kodansha’s Young Magazine. Taxes Paid for by the Taxpayer is a library-themed workplace manga about a Yankee boy. For the event, we created a mobile library in the form of a wildly decorated Yankee-style truck: the “Yankee Library.” The launch event for the new volume was held at Shibuya Cast Garden. Visitors could climb up onto the truck bed, which served as the library, borrow all volumes of the comics and related books, and read them in the reading space. They could even read Volume 7 before its official release date. In addition, we prepared a special exhibition that allowed visitors to experience the story of Taxes Paid for by the Taxpayer. The event was enjoyed both by first-time visitors discovering the series for the first time and by fans who came specifically for the event, making it a celebration of the series’ world. Over the two-day event, a total of 1,360 people visited.