飯塚浩一郎

飯塚浩一郎

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Credited on 1 work in 2020. Main genres: Promotion.

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Choreographer Performer / Cast
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Work

NHK “Hand Wash Dance” - 映像作家: whatever
Promotion

NHK “Hand Wash Dance”

2020
Only Image
Description: We were responsible for planning the “Hand Wash Dance” broadcast on NHK, as well as producing the video and logo design. As the world was facing severe restrictions on daily life due to the COVID-19 pandemic and people were feeling down, we wanted to create a video content piece that would encourage handwashing as a coronavirus countermeasure while also helping viewers feel upbeat and positive. The idea we came up with was to create a “handwashing routine like a dance” that everyone would want to try. Based on finger tutting, a dance style that mainly uses the fingers, it became a “hand wash dance” that is a little challenging yet fun and allows you to wash your hands properly. Starting with NHK, it is scheduled to be broadcast on TV stations around the world in the future.

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