西田頌子

西田頌子

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Credited on 1 work in 2022. Main genres: Music video.

Category
Production Designer
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Work

Vaundy × Morisawa Fonts “Okigigami” - 映像作家: whatever
Music video

Vaundy × Morisawa Fonts “Okigigami”

2022
00:04:29
We planned and produced “Okitegami,” a tie-up music video with multi-artist Vaundy for Morisawa Fonts, Morisawa’s cloud-based font service that leads Japan’s font industry. We also handled the production of the special website released alongside the music video. https://okitegami.morisawafonts.com/ This work is a Font Specimen Music Video that uses 77 fonts provided by Morisawa Fonts, including Gothic and Mincho typefaces, and colors the lyrics with a wide variety of fonts like a font specimen book. Centered on the “magic words” featured in the song that Vaundy wrote specially for this collaboration, we used different fonts to match the meaning, weight, fragility, and emphasis of the lyrics, resulting in a vibrant music video that conveys the emotions of the lyrics more powerfully.

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