We planned and produced the main visual and film for UNIQLO’s 2023 global holiday campaign. Set in a fictional cityscape centered around UNIQLO stores, we created a wimmelbook-style visual—an illustration packed with countless people and objects—that depicts people experiencing a variety of everyday “small joys.” Through the festive excitement of the holidays, it conveys UNIQLO’s “LifeWear” philosophy of delivering the ultimate everyday clothing to people around the world. We also produced a special film in which approximately 1,400 characters move around in animation, and it was rolled out across about 3,000 stores in 27 countries worldwide.

We planned and produced “Okitegami,” a tie-up music video with multi-artist Vaundy for Morisawa Fonts, Morisawa’s cloud-based font service that leads Japan’s font industry. We also handled the production of the special website released alongside the music video. https://okitegami.morisawafonts.com/ This work is a Font Specimen Music Video that uses 77 fonts provided by Morisawa Fonts, including Gothic and Mincho typefaces, and colors the lyrics with a wide variety of fonts like a font specimen book. Centered on the “magic words” featured in the song that Vaundy wrote specially for this collaboration, we used different fonts to match the meaning, weight, fragility, and emphasis of the lyrics, resulting in a vibrant music video that conveys the emotions of the lyrics more powerfully.

【大阪の神のへや】 大阪をこよなく愛す、大阪の神様。 人々の心に直接メッセージを呼びかけて「大阪チャンネル」の普及につとめている。そんな神様の知られざるプライベートをお届けします。シリーズ４本制作。

映像の企画から撮影、仕上げまでの過程を、グラフィック的な美しさで表現。映像内に登場する小道具やペーパークラフトはすべて手作り。縦型サイネージ用の映像として制作。