堤麻理子

堤麻理子

unverified

Credited on 5 works from 2018 to 2023. Main genres: CM, Animation, Advertisement.

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Producer
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Work

FIND JOY IN THE EVERYDAY Wimmelbook - 映像作家: whatever
AnimationCMWeb CM

FIND JOY IN THE EVERYDAY Wimmelbook

2023
00:01:08
We planned and produced the main visual and film for UNIQLO’s 2023 global holiday campaign. Set in a fictional cityscape centered around UNIQLO stores, we created a wimmelbook-style visual—an illustration packed with countless people and objects—that depicts people experiencing a variety of everyday “small joys.” Through the festive excitement of the holidays, it conveys UNIQLO’s “LifeWear” philosophy of delivering the ultimate everyday clothing to people around the world. We also produced a special film in which approximately 1,400 characters move around in animation, and it was rolled out across about 3,000 stores in 27 countries worldwide.
FIND JOY IN THE EVERYDAY Wimmelbook - 映像作家: whatever
AdvertisementAnimationCM

FIND JOY IN THE EVERYDAY Wimmelbook

2023
Only Image
Planned and produced the main visual and movie for UNIQLO’s 2023 global holiday campaign. We created Wimmelbook-style visuals, depicting people experiencing a variety of everyday “small joys” in an imaginary cityscape centered around UNIQLO stores. Through the excitement of the holiday season, the visuals convey UNIQLO’s “LifeWear” philosophy of bringing the ultimate everyday clothing to people around the world. We also produced a special movie in which approximately 1,400 characters move about in animation, which was rolled out at about 3,000 stores in 27 countries worldwide.
Slack Japan - 映像作家: whatever
Promotion

Slack Japan

2018
00:00:16
We produced a marketing campaign for Slack’s launch in Japan. We created 15-second TV commercials, online videos, posters, and other OOH materials for a multi-layered rollout. Using live action and motion graphics, we depicted the before-and-after of introducing Slack, expressing in a simple before-and-after format how Slack makes people’s work more efficient. We highlighted the platform’s features, such as bringing team communication and business apps together in one place and storing all conversations, decisions, files, and tools in Slack’s searchable archive. After this campaign was released, the number of users in Japan became second only to the United States, making a significant contribution to Slack’s growth in Japan.

Frequent collaborators