National Traffic Cat Safety Campaign

Every gift creates a connection. More than an object, every present is filled with someone’s presence. This holiday, give your joy, your warmth, your presence.

“Poké Waiting,” a countdown video series leading up to “Pokémon Presents,” where the latest news about the series is announced. For the seven days until the broadcast began, we shared daily updates on the scene of the waiting line.

This 2-minute-30-second video depicts 80 years of progress from Kandenko’s founding to the present and into the future in a single continuous shot. We featured the hands of employees to express Kandenko’s journey, which has been carried on and connected by the “hands” of each generation since its founding.