A reel compiling independent and commercial works produced from 2021 through the first half of 2024.

Yorushika “Shayo” MV Digital animation

"Link" is a piece created with the only shared information being the album title and the fact that it is a track using tapping sounds, with pre-existing information (language) kept to an absolute minimum. It is a subjective visual interpretation, approaching the music more sensorially by perceiving the sounds themselves and the “feel” of those sounds. It is a sensory communication trail, and an experiment, exploring the subjective and sensory images received from sound (music), and the “individuality” that emerges when translating those sounds into visual expression. It examines how these elements “resonated” (linked) with the track created by Japanese Footsteps. The project was an experimental process in which ITOAOI created the visuals purely based on the "sound" of the track, imagining and interpreting it through sensory perception. Due to the lack of linguistic constraints, the work evokes a sense of space resonating with the sounds themselves, the overflowing continuity of sound, and the feeling of sounds trapped within. These elements were translated into ITOAOI’s high-purity, subjective imagery and movements. This piece represents the "individuality" that emerged when ITOAOI translated the subjective and sensory images evoked by the music into a visual expression, and how that "resonated" (linked) with the sounds created by Japanese Footsteps—an exploration of the sensory communication between the two.

Directed the visual presentation for ANTEPRIMA’s Fall-Winter 2024-25 Collection, unveiled at Milan Fashion Week. The collection’s theme of “cyberpunk” futuristic aesthetics and the brand’s philosophy of “universal elegance” were brought to life through a series of monitors installed along the runway.

“Exploration 1: Studies for Naked-Eye 3D Vision” is the first in an in-house research project by SUNJUNJIE focused on the media characteristics of naked-eye 3D vision. In this work, we explored what kinds of visually experiential advertising expressions are possible by taking advantage of the medium’s characteristics and investigating three-dimensional effects using optical illusions, motion that catches the attention of passersby, visual composition, and sound design. With the spread of the iPhone, advertising expression has increasingly come to function as a medium closely tied to everyday life. In advertising expression, we believe it is always important to pursue a balance between people’s everyday world and the development of fictional narratives. To make this project feel more realistic, we felt it was necessary to base it on an actual brand product rather than a fictional client and to express its worldbuilding, so we brought a collaboration proposal to the fragrance brand “SINN PURETE.” After consulting with the collaborator on the film planning, we decided to produce two 15-second movies with different themes in order to explore the greatest possible range of expression on a low budget. The first film expresses the world of SINN PURETE through its three product lineups. The second film blends the world of SINN PURETE with SUNJUNJIE’s universe through the brand’s mascot character, aiming for a pop and humorous expression with a distinctly Tokyo feel. The creative elements we challenged ourselves to include were how to create a pop-out 3D effect, as well as selecting objects and movements that would be interesting when they appear to jump out. Since not everyone watches a video from the beginning, we aimed to make it capture attention no matter when it is viewed, while maintaining a controlled busyness rather than mere chaos. In particular, we paid close attention to the design of the stage-like framework, imagined depth, the actual size of the billboard, and the relationship to the viewing distance.

Description: We created an advertising video for TV Tokyo BIZ.

Wander, explore, and discover within one continuously connected world without boundaries. teamLab Borderless is a “museum without a map,” created from the boundaryless art of the art collective teamLab. The art leaves its rooms and moves around, relating to and affecting other works. There are no boundaries between the works, and at times they blend together. A single world made up of these works, continuously connected without boundaries. Immerse yourself bodily in boundaryless art, wander, explore with an intentional body, create a world together with others, and discover it. Exhibition details: https://www.teamlab.art/jp/e/jeddah/

I was in charge of directing and producing the music video for Tenkago Rinon - Mememe no Me.

Reconstruction commercial for Ishikawa Town, Fukushima Prefecture. A message of support for young athletes, aired during the Hakone Ekiden period. The cut-paper materials are animated with digital motion.

Responsible for the animation in the TV commercial for McDonald’s Japan’s “Yoru Mac.” YOASOBI’s “Yoru ni Kakeru,” for which an MV was produced, is used as the song.