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Monster Truck Summit Showdown – HOT WHEELS CM

2025

00:00:30
Monster Truck Summit Showdown – HOT WHEELS CM
▶ Credits
Directed byHiroki Shudo
(also contributed to editing and production design)

Client:Mattel Inc.

Product Name: Hot Wheels Monster Truck

Advertising Agency: Dentsu Inc. — https://www.dentsu.co.jp/

Production Company: Spoon Inc.

Creative Director: Yoshifumi Sato (Dentsu Inc.)

Planner: Takumi Hirata, Ayaka Kaito (Dentsu Inc.)

Art Director: Mio Ueda (Dentsu Inc.)

Account Executive: Azumi Ogino, Chika Takita

Producer: Keisuke Komatsu (Spoon Inc.)

Project Manager: Rino Nakamura (Spoon Inc.), Kenta Kazuki (Spoon Inc.)

Director of Photography: Wataru Baba

Chief Camera Assistant: Kota Fukuhara, Tomoki Kitahara

Gaffer: Tomokazu Tsukioka

Chief Lighting Assistant: Keisho Furugori

Production Designer: Azusa Takusagawa

Art Assistant: Shion Okamoto,Jiro Yokoi (Spoon Inc.),Haruka Taniguchi (Spoon Inc.)

Risa Komatsu, Maiko Shudo, Okome, Nakamura sisters

Offline Editor: Takashi Fujioka

Online Editor: Hitoshi Kimura (CONNECTION)

Narrator: Takashi Sato

Mixer (MIX): Isao Yoshida

Practical Effects: Toshiyuki Yajima

Title Design: Momo Lee

Sound Effects: Fumio Yasue

Colorist: Jannie Ynzon (ARTONEFILM)
The joy of playing with miniature cars as a child. We brought that sense of immersion and excitement to the screen by fusing the warmth of handcraft with modern technology. The art direction was built by the director and production team using reclaimed materials. The character and background illustrations were also developed through repeated trial and error, down to the paper quality, printing, and finishing methods, in pursuit of textures that would suit the world of the film. Working with a small crew, we brought AI in as a “partner” for processes beyond our capacity. Rather than using the generated output as-is, we layered it with human touch, warmth, and texture, carefully bringing out the contours of each material. Taking into account the product’s size and structural constraints, we carried out extensive testing in the planning of the direction, aiming to create a cohesive on-set environment.

People

hiroki shudo Director / Editor / Production Designer Y Yoshifumi Sato unverified Creative Director T Takumi Hirata unverified Planner A Ayaka Kaito unverified Planner M Mio Ueda unverified Art Director A Azumi Ogino unverified Account Executive C Chika Takita unverified Account Executive K Keisuke Komatsu unverified Producer R Rino Nakamura unverified PM K Kenta Kazuki unverified PM W WATARU BABA unverified Cinematographer K Kota Fukuhara unverified Camera Assistant T TOMOKI KITAHARA unverified Camera Assistant T Tomokazu Tsukioka unverified Lighting K Keisho Furugori unverified Lighting A Azusa Takusagawa unverified Production Designer S Shion Okamoto unverified Art Assistant J Jiro Yokoi unverified Art Assistant H Haruka Taniguchi unverified Art Assistant R Risa Komatsu unverified Art Assistant M Maiko Shudo unverified Art Assistant O Okome unverified Art Assistant N Nakamura sisters unverified Art Assistant T Takashi Fujioka unverified Editor H Hitoshi Kimura unverified Editor T Takashi Sato unverified Narrator I Isao Yoshida unverified Sound Mixer T Toshiyuki Yajima unverified Practical Effects M Momo Lee unverified Title Designer F Fumio Yasue unverified Sound Effects J Jannie Ynzon unverified Colorist

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