We were responsible for the art direction and full 3DCG production of the XPERIA 1V product animation. Marketing videos often become dull by merely listing product features, but by connecting scenes with seamless camera work, we designed an experience that allows viewers to watch the entire 70-second piece in a stress-free, immersive state from beginning to end.

SEVENTEEN (SEVENTEEN) JAPAN 4TH SINGLE "Expiration Date" Promotion video assets for the included track “Circles -Japanese ver.-” The song’s message of “going around and around, then returning to where it started” is expressed through the movement of the animation and the texture of the motifs. Using soap bubbles (transparent spherical forms) as the main motif, the animation gently and softly depicts them drifting, transforming, and touching various things as they travel through space. The piece ends by returning to the opening scene, creating a loopable structure.

「lute」https://lutemedia.comインスタストーリーズで公開された動く謎の図です。

This is an animated work for spring.