This piece features “Kei,” who calls himself a Poké Card doctor, carefully explaining the series of rules for the Pokémon Card Game to a boy named “Ren,” who has just obtained Pokémon cards, and is structured so that the new rules are explained to viewers as well. While following the structure and animation style of the previous explanation series, we were mindful of pacing and subtle character animation, deliberately avoiding excessive expression, effects, and animation so that viewers could stay engaged until the end while understanding the rules. Also, on a more detailed directorial note, this time voice actors Chisaki Kimura and Sako Ogawa added nuanced emotions at key moments, and I feel this resulted in an explanatory video that also lets viewers appreciate the delicate vocal performances they bring to the work.

A work created for a collaboration project with UNDERCOVER. Objects wrapped in bugs gradually create a strange world.

We produced a brand film for ALPINE, a premium car audio brand from Japan with fans around the world. The concept is “SOUNDWARDS / Toward Better Sound.” A simple yet powerful brand message — that where the best sound resonates, the best people gather and the best spaces are created — is expressed through dynamic visuals and music. An amazing live performance, and the ultimate space created by the audience gathered there. The feeling of being drawn toward that space is portrayed through dynamic camera work, making extensive use of drones. The music is by KAITO, also known as Hiroshi Watanabe, who is internationally recognized for releases on Germany’s largest label. The video direction and DP were handled by Senzo Ueno, and the overall planning and production were done in collaboration with the creative agency Drill.