Chewing Gum ft. Dogwoods, JUMADIBA (Prod. by shaka bose Shakabozu)

Planned as part of Suntory’s #ZONe IMMERSIVE SONG PROJECT. A novel served as the basis for the story, which was then expressed as a music video. The specific narrative was abstracted and visualized graphically by combining hand-drawn animation and motion graphics.

Themeing on the contemporary sense of being “enhanced,” this video work interweaves glamour and Latin passion. By layering fabric textures and paint-like animation in multiple dimensions, and using tracking to seamlessly blend live action with 3DCG, it creates a sense of buoyancy in which the real and virtual seem to breathe within the same space. Inspired by the lyrical world, where even heartbreak is “embellished” and turned into a joke, the concept of “enhancing” is reimagined as a positive energy that illuminates the idol’s very presence, beyond the framework of lookism. This dance music video combines sensuality and strength, presenting self-confidence that radiates from within and provocative expressions carried by the rhythm of the dance.