Music video for “PULSE091,” a single by the alternative band O'D SECT. A story of love’s radio waves, swimming through the universe for hundreds of millions of light-years. From the song’s sense of floating through space, and its nostalgic minimal beat rhythms and tones, we created the video with a Japanese retro-future image. We worked closely with the members to develop and refine the story, and we made it with the hope that the small details and hidden touches throughout would help it, along with the song, become something people will love.

The campaign “Spring Break,” produced by JKD Collective for Airbnb China, is a series that travels through four cities popular among Chinese millennials as spring break destinations: Okinawa, Taipei, Bangkok, and Seoul. In total, four videos were produced in a documentary style. The campaign concept was “Been There, Not Done Yet.” Even in famous tourist destinations you have already visited, there is always deep local culture known only to the people who live there. From the perspective of locals, the campaign explored some of Asia’s most talked-about attractions and proposed a unique, lesser-known way to experience travel. In the heart of Seoul, about 20 million people work long hours, and Korea has undergone tremendous growth over the past 50 years. Even in this bustling metropolis, there are many hidden spots where locals can step away from their hectic daily lives and take a breath. The Seoul edition of the campaign, produced by JKD Collective for Airbnb China, explored an area lined with beautiful buildings that tell the story of history and where a calm atmosphere flows.

Awairo’s music video for “Individuality.” The self, suppressed by a grid for the sake of utility, is depicted as a flower. We aimed for a visual expression that emphasizes the structure of repetition and foreign objects.

Using the pufferfish as a motif, the design is born, repeatedly splitting and multiplying, and ultimately is released into the world as an entity that embodies both poison and beauty.