In Manhattan, New York, we planned and produced a pop-up restaurant to celebrate the 10th anniversary of Google Translate and introduce its new Word Lens feature. To give people a hands-on experience with Google Translate, we brought together notable local chefs and opened a restaurant that served a different free multinational cuisine each day. However, at this restaurant, all the menus and staff communicated only in languages other than English, so guests had to download and use Google Translate in advance in order to understand the multilingual menus and converse with the staff speaking various languages. Reservations filled up immediately, and the event became an experience where hundreds of guests enjoyed different cultures and foods while also discovering the app’s practicality.

To communicate the potential of TraISARE and the future of transportation envisioned by MaaS Tech Japan, LIGHT THE WAY Inc. handled the direction and CG moving images (motion graphics) for the “TraISARE Concept Movie.” TraISARE is an integrated mobility information data platform that seamlessly shares, analyzes, and predicts a wide range of transportation data, including railways, buses, taxis, and airplanes.

An interactive video work created for NIKE AIR MAX DAY 2024 Dynamic Land, held in Shinjuku Kabukicho. The theme was “common sense starts to go off the rails.” Images from the camera are distorted in real time using the classical technique of slit-scan. This piece was created in Unity, and by combining 3D Texture and Shader, it aims to achieve more complex visual transformations than conventional slit-scan.