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Citizen Watch “The Design of Emotion | For Those Living Through This World”
2024
00:02:37
CITIZEN’s design philosophy film, created to commemorate the company’s 100th anniversary. In a time when attitudes toward “what a watch should be” and “how we engage with time” are undergoing significant change, we conducted interviews with 25 members of CITIZEN’s Design Department about their thoughts on “making watches,” and produced this film based on those recordings. The audio data will be preserved as an in-house archive at CITIZEN Watch for the next 100 years. This film was created to convey to as many people as possible the meaning of making watches, which is the core of the company’s business, as well as the passion behind watchmaking for CITIZEN’s future.